Why Sell Luxury Property At Auction?
Marketing strategy is the key to finding qualified buyers. Our International award winning marketing team at Supreme Auctions provides our clients a level of service, that when combined with our strategic partnerships and marketing resources, are unmatched within the real estate auction industry. Our goal is to find and attract the most amount of buyers to attain the best and highest price the market will bear, for each of the exclusive properties we represent.
Supreme Auctions accesses our proprietary database of over 300,000 highly profiled buyers that have responded to our real estate advertising all over the world. For each email marketing and direct mail campaign, we initiate a search to reach those qualified buyers that have indicated specific preferences that match your property. In addition, our marketing team has the ability to access those databases of our strategic partnerships with a marketing message that makes buyers take action. This is why Supreme Auctions is considered the premier leaders in luxury property.
Digital advertising has the competitive advantage over traditional advertising; it is a proven method of finding buyers and a critical part of Supreme Auctions marketing campaigns. “One major benefit of online advertising is the immediate publishing of information and content that is not limited by geography or time.”  Advertising on the Internet through multiple websites, increases the exposure that your property receives, attracting the most amount of high net worth individuals. Not only do we place the property on many high profile websites but your property will also be featured on additional websites within our organization. The buyers are only there for one thing . . . they are looking for real estate.
Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.  Supreme Auctions has found that targeting people that are currently “in the market” for a property delivers a much higher rate of return and builds loyalty, trust and brand awareness. Once more, we utilize our proprietary database to extract those buyers that have been searching for similar properties. Our email-marketing program reaches thousands of qualified buyers that are actively seeking real estate and currently in the market for properties such as yours.
It is the focus of the Marketing and PR team at Supreme Auctions to tailor every message, designed to appeal, attract and capitalize on the press coverage for your event. Such avenues include social media releases; content publishing, mobile device applications and virtual property tours. We feel the essential elements of public relations include research, planning, communication and continued dialogue, which has lead to our ongoing contacts in the media and placement within the Wall Street Journal, USA Today and Business Journals nationwide, just to name a few.
As with each of our unique property website pages, our luxury property brochures are created by our award winning graphics design team. In highlighting not only the unique features of each property, we incorporate the right marketing message that drives high net worth buyers locally, nationally and internationally, to take action.
Print media such as newspapers, magazines and trade journals are a great way to find buyers whether they are locally, nationally or internationally, they are a strong component of our marketing campaigns. We have relationships with the Wall Street Journal, Luxury Real Estate Publications and countless others that benefit our clients.
Supreme Auctions is consistently building new relationships and partnerships with leading companies and organizations to bring additional value to our clients. Having alliances with companies like Keller Williams Realty, Keller Williams Luxury Homes and KW Commercial bring added exposure to our clients’ properties.
Having access to media outlets, leaders in both the luxury and commercial property arenas, are just a few benefits these alliances bring to our clients.
 ^ Online Advertising Wikipedia
 ^ “New Survey Data: Email’s ROI Makes Tactic Key for Marketers in 2009 “, MarketingSherpa, January 21, 2009